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Market prospects for private swimming pools in Chinese villas
Published:
2023/04/20
The construction of private villa swimming pools in China is accelerating significantly, but compared to developed countries, the number of pools in China remains low. The swimming pool market has enormous growth potential and a promising outlook. Addressing the pain points of private pools is the responsibility of pool companies, contributing to the healthy development of the vast pool market.
Private swimming pools became very popular in developed countries in Europe and America in the 1980s and 1990s. In developed countries in Europe and America with a high number of swimming pools, the swimming experience in private pools has become the main development trend, and private pools have become mainstream consumer products.
Among the three most representative swimming pool markets in the world, the United States has 1 pool for every 31 people, France has 1 pool for every 21 people, and Australia has 1 pool for every 10 people.
As a developing country, China only saw private swimming pools become widely available in recent years. By the end of 2022, there were 36,000 swimming venues nationwide, an increase of 3,500 compared to the previous year, representing a year-on-year growth of 10.77%.
Data Source: General Administration of Sport of China, ResearchInChina
In the Chinese market, which is mainly dominated by public swimming pools, approximately 43,000 people share one swimming pool on average. However, the current stock of villas in China has reached 5 million units, with an annual increase of 130,000-150,000 units, showing continuous growth. According to industry estimates, the domestic user pool market size is at least 5 million units, and China has become a poised user pool market.
Data Source: General Administration of Sport of China, ResearchInChina
Private swimming pools have become a new standard configuration for high-net-worth families. However, due to limitations in the space of pool gardens, the length of conventional domestic private swimming pools is mostly 7-10 meters. As users' pursuit of swimming pool experience continues to improve, the limited space of private swimming pools and the lack of sufficient safe swimming distance have become current pain points for private swimming pools.
Intelligent swimming machine This solves the problem perfectly. Infinity pool laminar flow propellers have become the first choice for small swimming pools. In a limited space, it allows the still water to flow directionally in layers, allowing swimmers to swim against the laminar flow. The principle is similar to a treadmill. It truly allows for easy swimming in a small pool.
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